Cross-cultural Universality and Variation in Metaphorical Conceptualization: Native and Non-native Discourses on the Impact of Covid-19

کد مقاله : 1070-ICIL2024-FULL

نویسندگان

مهسا گلمحمد قره داغی، یاسر حدیدی * دانشگاه سراسری تبریز

چکیده مقاله

Research is on members of speech communities conceptualizing their life problems in the Covid-19 era using Conceptual Metaphors is not yet too extensive. The same applies to cross-linguistic research on native speakers of English and non-English languages and cultures on this same global theme. In this spirit, the purpose of this qualitative exploratory descriptive narrative research was the analysis of metaphorical language as manifested by Covid-related reactions in the discourse of two languages, i.e. English and Persian. The data was gathered through purposive sampling. The objective was to see how these respondents conceptualize the unforeseen, sudden, and dire impacts of Covid-19 on their lives, using metaphorical conceptualization. The analysis is meant to show if and to what extent the Conceptual Metaphors used constitute cross-cultural variation and culture-specific cognitive templates between two rather unrelated languages, or if most dimensions of the metaphorical patterns emerging tap into universal models of reality. The findings pointed to a set of interesting variations in the Persian-speaking data, and, similarly, the existence of novel or culture-specific metaphors that illuminate many aspects of its culture and cognition. This strongly supports Kovecses’s view that any cultural studies or anthropological research should be based on a study of conceptual metaphors, since, in this view, the building blocks and structure of cultures are cognitive and conceptual in nature, conceptual metaphors shedding light on these constituent elements of cultures, worldviews and shared realities.

کلیدواژه ها

Covid-19; English; Persian; Conceptual Metaphor; Universality; Variation

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